Our new 7,000 s.m Alchemist Labs laboratories are a model research centre of novel and pure ingredients for the creation and production of absolute pure, Vegan and Organic cosmetics. Our factory according to Essentia Pura article, rated as the No 2 Best Cosmetics factory in Europe and among Top 25 in the U.S.A!
Our Story, Our Promise
Our 45 years expertise beautifies the world...
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We don’t just formulate products.
We design strategic, performance-led skincare lines engineered for positioning, scalability and commercial strength.
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Hero & Best-Selling Products 2025
Discover the top-performing products of 2025, selected for innovation, effectiveness, and popularity. These heroes deliver proven results and stand out in the market, making them must-haves for your collection.
Innovative Ingredients
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Serums
Eye Care
Body Care
